John Lockes State Of Nature Philosophy Essay

John Lockes State Of Nature Philosophy Essay John Lockes state of nature is where humans exist without an established government or a social contract. It is a state of anarchy where there is completely no order or rules that guide human behavior. There are no laws to govern us and we are guided by our own instincts on what is right and wrong. According to Locke humans do not need a higher authority to control them and there can be a peaceful co-existence among people. There is no need for one person to take charge to bring about order. People behave according to the laws of nature which include natural freedom and moral equality. It is also known as our natural rights. John Locke believes that human beings are born with certain divine rights such as the right to live, the right to liberty and property. These natural rights alone have the sole capability of managing a harmonious society. Natural rights are rights of any species that exists outside the laws of the governing body. Fish that swim in the ocean do so by natural right not because legislation allows them to do so. The presence of a ruler to carry out our rights is uncalled for. He points out that a sovereign, limits human liberty and our natural rights. Human beings are perfectly capable of governing themselves as the respect for our natural rights. The state of nature is a state of equality with no one having more than another. People can act freely without being held by any set of rules or laws that would curtail their freedom and happiness. Locke states that God owns us and we are his property, therefore one has the right to protect themselves from harm. Humans have the right to defend themselves and punish anyone who violates the state of nature. The state of nature is governed by the law of nature. The law of nature states that we should refrain from causing harm to each others life, liberty, and property. Locke says that we should all treat each other as equal and doing harm to another is like doing harm to yourself. Rene Descartes is chasi ng me around the forest with a butcher knife and trying to kill me. Locke would argue that I did have the right to defend myself for my life was in danger. Descartes was harming my state of nature by trying to attack me. I have an obligation to punish him for he violated the laws of nature and caused me harm. The state of war is a state of enmity and destruction. Unlike the state of nature where we exists peacefully, the state of war is filled with malice and violence. We are constantly trying to watch our backs and protect ourselves. If any man is threatened by another he is in a state of war with that person. The innocent has the right to destroy the aggressor. Locke compares Descartes attacking me to a wild beast attacking me. He states that whether it be a man or lion, the consequences are similar because it is logical for me to attack anyone or anything that threatens my life. Rene Descartes is to be treated as a beast of prey. The state of war occurs when people exert unwelcome force on other people interfering with their own natural right and freedom without common authority. When one man uses force to deprive another of his life, health, possessions, or property, it becomes a state of war. The fundamental law of nature declares that man should preserve as much as possible, when al l cannot be preserved and the safety of the innocent is preferred. One may destroy a man who makes war upon him. Self-defense is a corollary of the natural law and we have the right to our preservation. The law of self-preservation dictates that a person may kill another person in self-defense. So in a state of war, I do have the right to defend myself because I am preserving my life and keeping the enemy from harming it. It is lawful to kill him for he put himself in a state of war with me and he has disobeyed the state of nature. I am able to destroy that which threatens me with destruction. Since there is no common authority, I myself can only be a judge of my own conscience. It is up to me to decide the fate of Descartes. The war does not end until the aggressive party offers peace and reparations for the damage done, until then the innocent party has the authority to destroy the aggressor. In a civil society, our natural rights à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ life, liberty, and property is protected by the government. A civil society exists when there is chaos and an authority must be present to set things in orders. We place the authority to a legislative and executive power and must abide by the laws set forth by the government. Humans no longer have the ability to punish those who violates their state of nature. This job solely rests upon the authority. In a civil society, I would not be able to kill Descartes or decide his penalty. In a civil society, a state of war exerts in the manner except there are laws and the government determines the punishment of the aggressor. Question 6: Thomas Hobbes Thomas Hobbes state of nature is where there is no sovereign to put forth rules and regulations and human beings are living like wild beasts in the jungles. It is not a place where we can all peacefully co-exist amongst each other. It is filled with violence and we are constantly trying to escape death. Our equality is that we all want to kill each other. All men in the state of nature have a desire and will to hurt those who endangers them. Our nature of human beings is to be selfish and we will strive to protect and achieve are selfish ends. Everyone is naturally willing to fight one another and it is every man against every man. There is no civil society and we live in continual fear. According to Hobbes, life with constant battles and no strong central government would be solitary, poor, brutish, and short. There are no laws to maintain order and people have the freedom to do whatever it is their hearts desire. A state of nature is simply a state a war and its a competition for t he survival of the fittest. Humans are fighting with one another in order to survive. We will do anything to stay alive, even if it means taking another persons life. If I lived in a state of nature where food was scare, Descartes and I would kill each other in order to survive. Hobbes declares that a state of nature is horrible for there is no sense of what is right or wrong, except self-preservation. We are only looking after ourselves and every person has a state of natural right to do anything one thinks is essential for preserving ones life. There is no jurisdiction and humans cannot be held accountable for their actions. People are at each other throats for survival, resources, and power. There is nothing to protect the weak against the strong. The strong will prey upon the weak and overpower them. Descartes being a strong man and I am a weak fragile girl, he can easily wipe me out. There is no sovereign to protect me from getting killed. In this state there is no sense of sec urity and are lives are always in danger. Hobbes state of nature differs from Lockes. Lockes state of nature is peaceful and is separate from his state of war. Hobbes argues that a state of war exists within the state of nature. Humans fear a violent death and we are all aware that we can harm one another. We possess two desires, free of violent death and superiority over one another, we have the ability to hold it over one another. Without a governing authority, this will cause war to break out in a state of nature. Since we are all fearful of one another, we become aggressive towards each other with causes disputes and war to break out. Hobbes claims that there is no rule of property in the state of nature. No one can claim ownership over anything. All the laws come from the sovereign. We have the right to steal items from one another because it wasnt theirs to begin with for they do not have ownership over it. He argues that we must have a government to settle this chaos and madness. If we live in a world with no authorit y it would be destructive and everyone would be killing each other. Hobbes tells me that I need someone to protect me from Descartes and prevent him from killing me. Once we have a sovereign the laws of property and life are established. Descartes would receive punishment for his crimes and I could get a restraining order against him. Unlike the state of nature, we would be safe and secure living under a legislation and executive. The laws of the sovereign helps regulate how we act with one another and it keeps civil war and war against each other from happening. These laws ensures us to live in a peaceful civil society where we are protected from the things that we fear. In the state of nature, people had more freedom and more rights. Under the rule of the sovereign people will give up their rights in exchange for a more peaceful life and environment. The sovereign is given authority to by the people and whatever they do is right. They are the voice of the entire ruling body. One m ust not question their actions for there will be consequences if they disobey. They will follow the rules for they fear receiving punishment. The establishment of a government makes it possible for the lives of man kind to be preserved and their rights to be protected. The purpose of a sovereign is to control natural law. It acts as a remedy to restore sanity and tame the rambunctious behavior of man. The law acts as some form of punishment to those who go against it and try to interfere with the rights of other citizens. A government ensures that we each have our individual rights, however we must not interfere with the rights and freedom of others. An oppressive government, is better than no government at all.

Purchasing Behaviour on Skin Care Products Essay

ABSTRACT The purpose of this study is to analyse the purchasing behaviour of the younger generation on skin care products. A total of 200 respondents took part in this survey. From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are price, packaging, promotion, branding and self Image. Keywords: Skin care products, consumer behaviour, purchasing behaviour, image, marketing, life style INTRODUCTION Facial skin care product is a personal usage (Rence, 2004). Consumers have many different attribute beliefs toward a product or a service. These bundles of beliefs form one‟s attitude toward that product or service. Marketers need to figure out the buying pattern of external and internal factor which affect customers intention to purchase. It is important to comprehend the buying habit of consumer due to changing technology and uncertain future perception and caused the buying pattern of consumer become fickle with every generation (Rence, 2004). Up till now, facial skin care has played a hand in Malaysia market. Malaysia‟s consumer lifestyle has been changing due in part to give a rising in affluence and education levels. In order to shape the consumer buying behaviour, the high profile international retailers and the global mass media have also take a role on it. Malaysians are becoming more westernized, sophisticated and cosmopolitan. Sales of skin care products are designed to moisturize, cleans, tone, and otherwise maintain the skin. Eight products are included in this category as depicted in Figure I. Figure I: Sales of skin care product 2002 Source: http://www.greyhouse.com/pdf/rcos_pgs.pdf The potential of youth market has gain an insight of the marketers in today‟s‟ market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking  young and fit (Nair 2007). 20 year olds now use anti-aging products (Mouthong et. al. 2008). Consumers do really care about the type of product applied on their face or skin to beautify themselves. In the craze of skin care industry, marketers need to be alert with any opportunity to buzz the market. Marketers have long coveted the youth market for its buying power, 8 International Journal of Undergraduate Studies, 1(1), 8-14, 2012 influence on family spending, and willingness to try new products and brands. This show the younger generation are a force to be reckoned with. Hence the purpose of the study is to analyse the purchasing behaviour of skin care products among the younger generation. REVIEW OF LITERATURE The skin care in Asia has growing rapidly in recent years. The main aim of any cosmetic product is, to modify the appearance and/or correct body odour, and/or protect or keep the different outer surfaces of the human body in good condition (Cuadrado 2007). Six out of ten Hong Kong people have a low self-esteem on their facial skin qualities (MVA Hong Kong Limited, 2010). People are starting at a younger age and spending more on facial skin care products and facial treatment services. In Thailand, whitening skin care lotion has been very popular in Thailand for the past few years. In 2003, it commanded 60 percent of the total skin care product market. The leading brand in this sub-sector includes Nivea, Ponds, and Oil of Olay. Skin repair lotion and cream commanded approximately 20 percent (Estee Lauder, Clinique, Lancome, Eucedrin, Oil of Olay); facial oil reduction lotion and cream commanded 5 percent (Johnson and Johnson, Ponds, Oil of Olay), and general skin care and moisturizer commanded 15 percent such as Johnson and Johnson, Baby Mild, Nivea, Ponds, Vaseline, Citra, Care (Mouthong et. al. 2008). Skin care is defined as the maintenance of the hygienic state of the skin under optimal conditions of cleanliness and comfort. Effective in skin care are proper washing, bathing, cleansing, and the use of soaps, detergents, oils. Face is the reflection of an individual‟s physical appearance. Generally, the beauty of a person is described by the look of one‟s face. The industry manufactures products like astringent, face cream, face scrub, face toner, moisturizer, cleanser, etc. Some of these products are used for clarification and purification of the facial skin from dust and harmful rays of the sun while others are used for toning. There is no guarantee of skin  beauty retention, but a regular face skin care program is essential for a youthful maintenance. Purchasing decision of consumer sometime is unpredictable. Based on some studies, consumers can be very selective in what they are choosing, which makes consumer-orientation vital for firms in order to gain a so-called â€Å"share-of-mouth† (Kotler and Keller, 2006; Van Trijp and Meulenberg, 1996). According to Duncan, (2005), consumer motive is defined as â€Å"internal impulses that when simulated initiate some type of response.† Consumer motive is one of internal impulses to fulfill their wants and needs. The marketing mix which applies by most companies no doubt is one of the elopements to meet consumer motive. Consumer motives will be affected by price, place, promotion and product (Peter and Donnelly, 2007). Several authors have agreed that the traditional marketing mix has been defined as a set of controllable instrument to manage the controllable and dynamic marketing environmental and consists of four major (P‟‟): price, product, promotion and place (Stanton et. al.(991); McCarthy and Perreault 1993). One vital proposition in research is that the choice objective and the nature of consumption situation are critical because they influence all phases of perceived risk processing through decision making (Aqueveque 2006). People normally purchase facial skin care according to their needs. Since the body skin has a slightly different cellular structure than the skin care product, a facial skin product is essential to cleanse the dirt and grime off easily while at the same time rejuvenate skin cells so that the healthy glow will show. Batra and Kazmi (2004) „‟asserts the broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search (on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase (purchasing selected item) and post-purchase action (satisfaction or dissonance)‟‟. As for facial skin care product, the factors that influence the buyer would include: beliefs in product attribute, environmental concern, demographic and personal characteristic which induce the consumer to purchase the facial sk in care product. Lower prices do not really affect the purchasing decision. Evidence shows some consumer even failed to recall the purchase prices (Dickson and Sawyer 1990). Most people understand the basic premise of supply and demand, and realize the impact these factors have on prices  (Bolton et. al. 2003). However, according to Bobinski et al. (1996), consumers tend to purchase products during the discount period. It was reported that over 60 percent of US department store volume is sold at â€Å"sales† period. In general, lowering the price is a common method used by many companies. Majority of consumer respond to lower price and quality improvement and also design and packaging of container. Consumers responded to lower price, improve quality and sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). International Journal of Undergraduate Studies, 1(1), 8-14, 2012 Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Product with good design and packaging can be attractive and allure consumer make unplanned decision. Consumers not only respond to lower price and improve quality but also to sophisticated container design (Lee, 1993; Lee, 1998; Kim, 2001). Packaging design has an influence in consumers buying decision process. People tend to like aesthetics. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). Sampling is one of the promotion methods that are used often by companies. Samples are a good way to test market response. McGuinness et. al. (1995) considers product sampling as a sales promotion technique used by marketers to encourage â€Å"consumer trial†. The main purpose is to increase product sales by providing incentives to consumer directly. Kim (1998) insisted that discount stores were the popular place consumer considers visiting. Berger and Mitchell (1989) found that indirect experiences, such as advertising, are just as influential as direct experiences in changing the accessibility of attitudes. Advertising arouses consumers‟ buying decision, influencing them to buy on impulse (Kollat and Willett, 1969). However, according to Rotfield (1999), advertisement fails  to persuade consumers to make an initial purchase decision. Hawkins et al. (1998) indicated using â€Å"emotions† in advertisement has gained consumers‟ attention. Advertisement acts as a language to convey or expose information to public. Using celebrities is another form of advertising. Celebrities are able create awareness and good image of their own in the minds of the consumer (Seno and Lukas 2007). It enhances brand recognition of products and services. Celebrity endorsement can be described as â€Å"any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement† (McCracken 1989). Branding is one of the strong elements to influence the consumer‟s purchase intention. A brand is a distinguishing name and/or symbol (such as logo, trademark, or package design) aimed to identify the goods or services, and to differentiate those goods or services from other competitors (Ghodeswar 2008). Brand runs very high in facial products. In general, brand figures out† how and who we are† (Seabrook, 1999). Trust is a feeling of security held by customers that the brand will meet their expectation (DelgadoBallester and Munurea-Aleman, 2005). Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. About 33% of women switched skin care brands during the past 12 months. They have a high level of curiosity and they wish to try something new (Household and Personal Products Industry, 2007). However, according to Engel et.al (1982), brand loyalty has great influence over the purchase intention. Brand identity is an important factor when making a purchase decision. For the last few decades, concerns about environmental degradation have been increasing (Chan and Lam, 2002; Laroche et al., 2001). Environmental concern refers to an affective attribute that can represent a person‟s worries, compassion, likes and dislikes about the environment (Yeung, 2005). As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Alston and Prince Roberts (1999) found, in their research on environmental strategy and new product development, that there was a willingness to pay slightly more for environmental improvement in cleaning products than to sacrifice product performance. Self image can be an element  which can enhance the confidence level of an individual. People try to become the being they desire to be by consuming the items that they imagine will help to create and sustain their idea of themselves, their image, their identity (Bocock, 1993). Some people believe selfimage leads to success. The concept of being a beautiful is identified as the key to success (Irons 2001; Peiss, 1993). Self image build up self-confidence and self esteem. People tend to make a purchase when they believe it will improve their appearance. The consumption of products has been identified as the contributing factors to the creation and attainment of desired self-image, identity and self- concept (Featherstone, 1993; Firat, 1993; Kellner, 1992; Mort, 1988; Schouten, 1991; Thompson and Hirschman, 1995). METHODOLOGY A total of 200 respondents have been randomly identified to participate in this survey. Data for this study is collected by means of a structured questionnaire. The questionnaire will be personally administered and collected. The independent variables to be tested would be the price, packaging, promotion, branding, environmental concerns and self-image. The purpose of the study is to determine which factors influence the buying behaviour of the consumer. DISCUSSION Respondents were asked to rank which variable was more important to them. 60 respondents (30%) ranked Environmental Concerns as the top variable when it comes to purchasing skin care products (Table I). The findings indicate that consumers do really care about the type of product applied on their face or skin to beautify themselves. There were reports of carcinogenic chemical found in many cosmetic products -including more than half of all baby soaps (Whitney 2007). Internal studies in the cosmetics industry show that many of their products can be contaminated by a carcinogenic impurity called 1,4-dioxane, and the EWG’s independent study showed that 1,4-dioxane is fairly widespread among cosmetic products. Consumers are concerned with their skin as once it has been contaminated the results will be a disaster for them. (Ranking: 1 = Highest 5 = Lowest) In terms of the correlation analysis, it was found that Environmental Concerns had the highest correlation value (r = 0.887) and since the p value is less than 0.05, this relationship is significant as seen in Table II. As consumers have been recognizing the importance of protecting the environment, environmentalism has become a major issue in the marketplace (Brown, 1996; Kalafatis et al., 1999). Consumers are willing to pay higher price to purchase a products/ services that purport environmental friendly. Branding was found to have a correlation value of 0.627. Brand acts as a promise of future (Deighton 1992), which can increase the image of the company and also repurchase intentions. Brands are also link with the activities of the companies. As such, if their products do not meet the safety regulation, consumers may not want to risk their skin. Promotion was found to have an r value of 0.595. Sales Promotion is defined as .marketing activities usually specific to a time period, place or customer group, which encourages a direct response from consumer or marketing intermediaries, through the offers of additional benefits (Peattie and Peattie 1994). From the average value, consumers are not really influenced by it. As for Packaging, the r value was found to be 0.485. Packaging and design of skin care product plays an important role to grasp the customer‟s attention. Just as important as the package‟s language, appeals could lead consumer to make an aesthetic-based decision which is a vital step in targeting personal care goods to male consumers (Schaefer, 2007). Price has a correlation value of r = 0.431. Lower prices do not really affect the purchasing decision. The findings agrees with the suggestion that consumer sometimes fail to recall the purchase prices (Dickson and Sawyer 1990). Self Image was found to have the lowest correlation value of r = 0.353. Self image build up self-confidence and self esteem. From the findings, it was found that consumers do care for it. The potential of youth market has gain an insight of the marketers in today‟s market. Consumers are now more aware of what they are wearing on their bodies, and they are willing to pay for products which enhance appearances and keep them looking young and fit (Nair 2007). From the analysis, it was found that Environmental Concerns was ranked the highest among the six variables chosen for the study. The other remaining variables are Price, Packaging, Promotion, Branding and Self Image. People do care for whatever will be applied to their skins. Skin cancers threats as a result of carcinogenic materials used for the preparation do affect the consumer‟s intention and decision to purchase the skin care product. After all, to most people, the face is the fortune. If the face is disfigured, it will be for life. No one would want this situation to happen to them. For future research, it would provide a better insight if more variables would be tested. Other variables that can be considered includes: company trends and company image. Besides that, it would be an interesting finding to be able to compare the different purchasing behaviour of people of various age groups. The older and younger generation thinks differently and would rank certain variables differently. An analysis to examine this would be beneficial and also important not only from the academic point of view but also the commercial sector.

Symphony no.7 in A major. Opus 92, second movement by Ludwig van Beethoven

This four-part symphony by German classical composer Ludwig van Beethoven was completed in 1812 in Teplice when the composer was regaining his health. The symphony is arranged for strings, woodwinds (2 oboes, 2 clarinet), brass (2 bassoons, horns and trumpets), and percussion (timpani) and divided into four movements – Poco Sostenuto – â€Å"Vivace, Allegretto, Presto, and Allegro con brio† (Beethoven).The second movement contrasts sharply from the first, as the second movement’s flow and theme is much more expressive than the first.This expressiveness comes in form of subtle elegance mingled with a hint of sadness, though it still maintains its dance-like rhythm. The second movement acts as the antithesis to the somewhat glorious mood of the first and also in consideration with its tempo. The movement is ‘slow’ compared to the first, though the movement is in Allegreto form; meaning, it is to be played in a lively manner. The transition from the first movement is punctuated by its sad theme, yet the mood is counterbalanced with the Allegreto form.The ostinato in the piece is prevalent in the whole movement, acting as a support for the main theme played in succession by the brass and string sections. As evident in most of Beethoven’s works, there are parts in the movement that the theme starts from a quiet and small accentuation into a strong and sudden emphasis. The dance-like rhythm of the first movement is maintained through the Allegretto tempo while maintaining its tonal change from the first. Work Cited Symphony no. 7, A Major, op. 92, Second Movement. By Ludwig van Beethoven. Cond. Carlos Kleiber. Perf. Vienna Symphony Orchestra. Vienna, 200

Sexuality And Its Impact On Our Values And Experience...

Every day in our lives we make conscious decision regarding our very own sexuality. Based upon our values and experience taught they are some of the determination factors that lead us to decide who we are attracted to in terms of gender. In today’s world there is variability in sexuality that has allowed people to accept it as a moral behavior. Yet they are people of religious faith who see sexuality on a whole another scale that is based on the ideas of heteronormativity and the rejection of what society see same sex practices. For me I internalized biblical values that conflicts with the ideas of diverse sexuality because it include same-sex intercourse. Nevertheless through the works of Alfred C. Kinsey, C.J Pascoe, Lisa L. Diamonds John Corvino and Tech they all point out the beauty of sexual fluidity and they all challenge heteronormativity because it limits sexual freedom. Furthermore, they explain the importance of people’s gender presentation. For their re ading I learned to be more spathic of marginalized groups such as homosexuals, be more open to sexual fluidity despite my religious value, and have enough respect for people preferred gender and sexuality. Coming up as a young kid from South Central Los Angeles homosexuality was not the norm. In a predominately black community people went to parties on a Friday, gang banged on a Saturday, and went to church on a Sunday. If anyone was gay you had two options, one you hide your identity so that you won’t beShow MoreRelatedThe Great Depression By Albert Ellis1956 Words   |  8 Pages(Rational Emotive Therapy.) By the 1960’s Ellis had become one America’s founders of the sexual revolution. Earlier in his career, was well known for his work as sexologist and his views on human sexuality. Ellis worked with sex researcher Alfred Kinsey by searching through books and articles involving human sexuality and love. Since the beginning of his career, Ellis sex and love were his professional interests. In 1958, Ellis published his classic work â€Å"Sex Without Guilt† which came to be known for itsRead MoreHorace Gregory s Short ( But Perfectly Formed D. H. Lawrence : Pilgrim Of The Apocalypse10205 Words   |  41 Pagesmasculinity and gender development, unlike Freud who based his theories on experimentation and science, Lawrence based his writing on what he accepted or rejected from his reading, what his interests were at the point in time, and on his personal experience. His theories on gender identity, therefore, were clearly the products of what might be described as a highly individual, and also an extremely erudite and eclectic mind. When detailing Lawrence’s theories about masculine development and the need

English 102 Fiction Essay - 1129 Words

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Introduction Of E Business At Burger - 5576 Words

In, 1995 First Burger Fuel opened in Auckland, within 2 years after booming trade and good response from first store second store opens in Takapuna in 1997. In 1999 Burger fuel improves the kitchen design. So this new designed kitchen successfully complete it’s year and now customer can get there food faster as compare to previous and with the entry in 2000 company successfully enter into third store. In 2006, Australia comes to know about Burger Fuel and first store opened in Sydney, Australia. Now Burger Fuels was looking to export 100% pure New Zealand Beef to Middle East. In 2014 Burger Fuel signed agreement with US Company, Franchise Brands, this company will join Burger Fuel as a shareholder and franchise advisor. Part A a. You must propose and analyses for plausibility, a range of at least three futures(which must be at least three years into the future), for the organization in term of the: A. Envisioned Future 1: Introduction of E-business at Burger Feul: In next three years Burger Fuel looking to start e-business by which customer doesn’t have to go to restaurant. They can place order online and get everything at home. It will increase the profitability of restaurant. PLUASIBILITY 1. INFLUENCE: Internal to the organization I. Skill: Skill plays an important role if any company looking to bring something in existence. If burger fuel looking to start e-business company need some skilled people like who can control the online orders like skilledShow MoreRelatedFive Guys Burger1601 Words   |  7 PagesFive Guys Burgers and fries: Ingredients for success To: Dr. Maggie Sizer Contemporary Business Due Date: 01/21/2013 Introduction The purpose of analyzing the success story of Five Guys burger is to examine the milestones covered by Five Guys to establish the successful business in private enterprise system. 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ERP Implementation Business Accounting

Question: Discuss about the ERP Implementation for Business Accounting. Answer: Introduction The accounting software is designed for automating the processing, recording, handling as well as storage and also accessing different kinds of financial transactions of a business along with other associated information. It helps in the improvement of accuracy, efficiency and cost-effectiveness in accounting and financial operations. It also provides the companies with powerful mechanisms to streamline their essential financial processes and implementation of formal procedures for collecting, maintaining and presenting financial data (Business-Software.com, 2009). The organisations may either develop the accounting software in-house or purchase it from a third party. It may also use the application software package of the third party after making local modifications. The accounting packages differ vastly in cost as well as complexity (Pulakanam Suraweera, 2010). The accounting packages that exist today record the financial transactions and along with that they also produce accounting reports. However, for managerial decision making, functionality is also included so as to gain a competitive advantage (Collins, 2006). In the recent years, accounting software have made great leaps technologically in terms of flexibility, sophistication, speed and power. There has also been an increase in the number of innovative features like web interfaces and they have become better integrated with supply chain and also other applications (Mohamed, 2007). Several of the accounting software packages consist of add-ons which can be utilised for integrating the software with the web / internet or with other software (Caruso, 2007). History, Development and Adaptation of Accounting Software Till the year 1974, accounting was mainly done in the manner similar to the one which was started by the ancient Egyptians around 3000 years ago. However, the growth in trade and expansion of businesses required a system for documentation of the transactions. In the mid-1980s, the PC was launched by IBM and this led to the rapid evolution of the trial balances that were paper based to the spreadsheets on Lotus 123. Even though, the balancing of books was still being done manually, the first accounting packages started to make their appearance. In the late 1980s, TurboCash, an automated system emerged which made the process of consolidating ledgers easier. However, it could not perform many functions and was not web based. The earlier accounting systems that were DOS-based had high stability but were updated very rarely. However, the advent of Microsoft along with its upgrades in a regular manner, constant system adaptations became the norm. A major role was played by technology in ac counting softwares evolution. Firstly, the shift that occurred from DOS to Windows ad from then on it became a significant deal breaker while selecting the accounting package. Accounting technology has evolved in a twofold manner. It includes the Business Intelligence (BI) being built in which indicates a use of technology that is more predictive and intuitive and the cloud computing mobility. The development that has taken place in accounting software over the years has made modern accounting totally different from its roots. Today, there is presence of double-entry bookkeeping, political measures such as the GST, sophisticated investments and joint stock companies which makes it vital for an accountant to have expertise in a large number of areas. Computers have emerged as tools that are not only indispensible but also partners in this. The BI is already entrenched firmly and the software as a service or cloud computing is the next wave. In this phase, the accounting software is not just the replication on the screen of what is written on paper but it is more interconnected, intuitive and mobile (Ryan, 2012). The cloud computing has a huge impact on the bigger audit firms. Cloud helps them in better resource utilisation and every data is accessible on the internet, irrespective of where the company is based. Cloud computing in convenient and it also allows the experts to perform the crucial functions such as security as well as backups in a way that is cost effective (Scott, 2015). Today the accounting packages have evolved into complete tools for business management and the cloud has heralded a new era in accounting packages in the world as well as in Australia. The Market Leaders, Market Size and the Competitive Advantages of the Accounting Softwares in Australia QuickBooks, MYOB, Xero, Reckon and Saasu are the leading accounting software that are available in Australia currently and are widely used by most of the small businesses. They form the major players in cloud accounting market of Australia and are fighting a battle for supremacy. They have simplified the process of keeping accounts and allowed the businesses to make decisions related to cashflow and invoicing through mobile and desktop apps. With Xero and Intuit throwing the industry wide open, incumbents such as MYOB are building their own offerings for maintaining the market share (Heber, 2015). The competitive advantage of Intuit QuickBooks software is due to its economical price and comprehensive features that are provided by it. MYOB is among Australias best accounting softwares which has the aim of functioning as more than an accounting package. In addition to the regular functions of accounting, it gains its competitive advantage from being structured in a way that helps the business owners to increase their profitability and making better quality of decisions by having a real time view of the financial operations related to the business. It is more than just being a store register. The MYOB Kounta interface helps on integrating the complete business operations with the transactions at the point of sale. It can work both online as well as online. It is ATO compliant which helps the businesses to stay updated with the compliance obligations and option of working online with the personnel of bookkeeping. The MYOB software can also be extended easily and built with add-on solutions that are available with the wide range of tools of the firm (Advisory HQ, 2016). It has approved a program of $40 million for developing cloud technology (Heber, 2015). Xero is also very popular and has real time data monitoring capabilities (Advisory HQ, 2016). The advanced reconciliation process of Xero helps in the importing and categorisation of bank transactions. It invested $250 million for building up of its cloud platform right from the start (Heber, 2015). The revenue that MYOB secures is more per unit in comparison to Xero but the churn rate is also higher. While MYOB is Australias provider of accounting software, Xero is the largest company of cloud accounting. The number of cloud subscribers of MYOB in Australia and New Zealand are 116,000 whereas Xero has 320,000 subscribers. The net customer additions of Xero in the recent years has been twice that of the cloud subscriber growth of MYOB which shows that it is ahead in the race for the market share throughout the cloud offering. A important part of cloud space is the reduction in customer churn as users possess a higher lifetime value in comparison to the desktop market. The annual churn rate of MYOB is approximately 17% throughout its customer base of cloud whereas for Xero it is nearly11-13% for Australia and New Zealand. As the three companies fight for the title of leadership, they will be focusing on reducing the churn rates and improving customer acquisition as well as retent ion rates (Heber, 2015). Figure 1 LTV Calculation for MYOB and Xero (Heber, 2015) Figure 2 MYOB Vs. Xero : Net Cloud Additions (Heber, 2015) Current Gaps and Challenges Encountered by Users and Customers of Accounting Packages / Software in Australia The computerisation of accounts has increased the number of people who are a part of managing the accounts. They include the owner, the IT consultants, the accountant and some employees. The purpose built softwares are updated only on the owners request. Costs are high initially and benefits like high functionality and affordability are accompanied with dependency, uncertainties, risks and potential complexities (Feiler, 2000). System integration is another challenge that they face. Continuous technological changes and software updates that are associated with it add to the issues. The owners are required to adopt IT and also keep pace with the IT industry changes that are fast paced. For businesses with poor resources, this is a big ask (Bland, 2007). The lack of IT competency of the managers and poor understanding related to computer along with expertise in internal computer that is lacking is another challenge. Additionally, the managers may also lack the skills of computing and good knowledge of accounting (Sleeter, 2005). Support of top management and the leadership and management of skills of the project manager are necessary but in small businesses this may be lacking as the top management as well as the project manager may be the same(Nah Delgado, 2006). Work pressure may prove to be an additional challenge in such cases (Lee Runge, 2001). Recommendations Low cost software that is user friendly and provides input efficiencies like auto-fill will be useful for overcoming such challenges. The users can also take the help of external consultants for overcoming the challenges related to IT and accounting knowledge. Conclusion The high competition among the enterprises has led to a demand for information that is more updated for allowing management to adapt rapidly to the opportunities and responding to the problems. Realtime reporting helps in understanding the corporate performance in a better way and also provides more confidence in case of corporate governance (Trigo et al., 2014). In Australia, this demand is being catered to by the leading players like QuickBooks, MYOB and Xero who are fighting for market supremacy. Bibliography Advisory HQ, 2016. Overview: Best Small Business Accounting Software Australia. [Online] Available at: https://www.advisoryhq.com/articles/5-best-small-business-accounting-software-in-australia/ [Accessed 25 August 2016]. Bland, V., 2007. Beyond the Basics. NZ Business, 21(10), pp.48-54. Business-Software.com, 2009. Top 10 Accounting/Financial Management Software for Mid-sized Businesses 2009. [Online] Available at: https://www.otaccounting.com/top_10_accounting.pdf [Accessed 25 August 2016]. Caruso, D., 2007. Six Ways to Ensure An ERP Implementation Delivers Value. Manufacturing Business Technology, 25(8). Collins, J.C., 2006. Small Business Software Grows Up. Journal of Accountancy, 201(3), pp.50-56. Feiler, E., 2000. Evaluating Accounting Software Consultants. CPA Journal, 70(6), pp.46-51. Heber, A., 2015. The cloud accounting supremacy war in Australia. Business Insider: Australia, 10 April. Lee, J. Runge, J., 2001. Adoption of Information Technology in Small Business:Testing Drivers of Adoption for Entrepreneurs. Journal of Computer Information Systems, 42(1), pp.44-57. Mohamed, A., 2007. Accounting for The Needs of SMEs. Computer Weekly, 4 September. pp.34-35. Nah, F.F. Delgado, S., 2006. Critical Success Factors for Enterprise Resource Planning Implementation and Upgrade. Journal Of Computer Information Systems, 46(5), pp.99-113. Pulakanam, V. Suraweera, T., 2010. Implementing Accounting Software In Small Businesses In New Zealand: An Exploratory Investigation. Accountancy Business and the Public Interest, 9, pp.98-124. Ryan, E., 2012. The Evolution Of Accounting Software: Past, Present And Future. The Journal of Global Accounting Alliance. Scott, B., 2015. The Accounting Journal: Today the Cloud, Tomorrow the Skys the Limit! MYOB: The Pulse, 31 August. Sleeter, D., 2005. Dealing With QuickBooks Client Data: Analyze the Data File. CPA Technology Advisor, 15(2), p.36. Trigo, A., Belfo, F. Estebanez, R.P., 2014. Accounting Information Systems: The Challenge of the Real-Time Reporting. Procedia Technology 16 ( 2014 ) 118 127 , pp.118-27.