Business Environment Loreal Paris Essay Example

Business Environment: Loreal Paris Paper The well-known slogan of company is Because Im Worth It. , which represents the essence of the LOrealal Paris brand as a whole. History The history of LOrealal refers to a many years ago -? in 1909 young chemist and natural entrepreneur Eugene Schuler design, produced and sold one of the first hair dyes to hairdressers in Paris. In the beginning it was founded as Commissar, Inc. Later, company established by Eggen Schuler become LOrealal, started to grow rapidly thanks to its innovations and quality, encompassing all aspects of beauty for everyone, every. ;ere. Location All product division headquarters and operation department of LOrealal ASSAI, Inc. Are located in New York City. The Strategic Committee consists of 12 members, including six heads of product divisions and six heads of corporate functions. In 2009 in the company (ASSAI) was fixed around 9,000 employees. LOrealal LISA is wholly owned subsidiary of LOrealal. LOrealal USA, Inc. And its products One able to buy LOrealal USA products in 1 30 countries. All over the world LOrealal has 64,600 employees in 66 countries. Also, there are 5 development centers of LOrealal worldwide (Shanghai ROI De Jeanine, Dublin, New York, Paris). We will write a custom essay sample on Business Environment: Loreal Paris specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Business Environment: Loreal Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Business Environment: Loreal Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Company is engaged in a wide-range of in-house tailored programmer as well. LOrealal USA has many such a famous brands as LOrealal Paris, Grainier, Giorgio Airman Paramus and Cosmetics, Lana;me, Amiability New York, Vichy, Diesel and many others. Market share The main competitors of LOrealal in cosmetics market are Procter Gamble and Revolve. Revolve only sells cosmetics, while only small part of Procter Gamblers business is cosmetics. Also LOrealal is much larger than its competitors such as Avon and Esteem Lauder. It means that LOrealal spends more money on marketing which is very important to success in the cosmetics industry. For this reason, LOrealal is proved to be a leader in the cosmetics market. LOrealal occupies 15. 8% of North and 10. 5% of South America cosmetics market. Economic Environment Success of any business is depends on its environment. The demand for LOrealal USA, Inc. Products depends on economic indicators as well. (All financial figures based on an exchange rate ?1=$1. 42) Economic growth Economic growth is the annual increase in a countrys Gross Domestic products (GAP). If there is a high level Of economic growth in the country the income level of its population would be relatively high.